ABOUT NEW ERA PARTNERS

Our Consultants
and Our Approach

With our deep understanding of the rule, New Era Partners can quickly help organizations identify paths to compliance.

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Why We Formed New Era Partners

No one knows the FDA’s Food Traceability Rule better than industry thought leader Andy Kennedy. Andy founded New Era Partners in 2023 to provide personalized traceability and compliance consulting. The rule is complex and will have huge operational impacts, especially for larger organizations. Because of this, Andy saw a need for greater guidance and support in complying with the FDA’s Food Traceability Rule (FSMA Rule 204).

We Can Help Your Organization

There are a myriad of questions, exceptions, and nuances surrounding FSMA 204. Do you know if your supply chain partners are sending you what you need to record your traceability data? Do you have a plan to fill the data gaps in your whole supply chain, including brokers, distributors, terminal markets, and small local growers? How do you plan to share shipping key data elements with your customers or retail stores?

Taking the time to understand the impact of FSMA 204 on your operations and supply chain will consume resources and cut into the limited time available to implement a solution before the compliance deadline. Your ability to achieve compliance depends on receiving key data from your supply chain and implementing consistent internal data collection processes.

New Era Partners cuts through all the complexity to provide a smooth path to compliance. We help food organizations across the supply chain navigate the rule, manage data across supplier networks, and enhance food safety through greater supply chain visibility.

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UNPARALLELED EXPERTISE IN TRACEABILITY AND COMPLIANCE

Meet
Our Consultants

Andy Kennedy
Chief Traceability Officer

Andy Kennedy

Andy Kennedy worked with the FDA Office of Food Policy and Response on the New Era of Smarter Food Safety, with a focus on Tech-Enabled Traceability. He helped write the rule while he served on the FDA Food Traceability Rule working group. He was co-chair for the Technology Working Group for the Produce Traceability Initiative and the GS1 EPCIS/CBV 1.2 MSWG. Now Andy helps food companies across the supply chain navigate FSMA Rule 204 and manage data across vast supplier networks.
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Natalie Hunter

Managing Director

Natalie brings a wealth of experience in sustainable supply chain, traceability technology and business development. Most recently, Natalie held a leadership role in innovation at The Marine Stewardship Council, a UN-recognized leader in sustainable fishing standard certification. At New Era Partners, Natalie will work with our clients to leverage traceability technology to improve supply chain operations by increasing efficiency and transparency across their supply chain.

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Erik Larsen

Traceability Advisor
Erik is a veteran in the agriculture industry, and has spent much of his career leading the IT Departments for such well-known companies as Naturipe Farms, L&M Companies, and most recently, A. Duda & Sons. Erik is very familiar with the critical role the IT department plays in technology implementations, having worked on some extensive projects from ERP implementations to infrastructure development, and is an active member of PSO.org. At New Era Partners, Erik brings his leadership expertise in technology and its role in the agriculture industry to our clients' organizations during this critical time in food traceability compliance.
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Rick Buttner

Traceability Advisor

Rick spent 19 years at IPC (Subway’s supply chain cooperative), where he played a vital leadership role and contributed to driving dynamic data analytics and innovative solutions for both IPC’s Supply Chain team and the Subway system. Rick initiated the groundwork for IPC’s groundbreaking product traceability program by adopting GS1 standards and mandating GS1-128 barcodes on all Subway products. His experience with traceability, food safety, and quality assurance and their critical role in our food supply chain brings great value to New Era Partners and their clients. 

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Tim Marsh

Traceability Advisor
Tim brings over 30 years of diverse experience across healthcare, consumer products, and retail, focusing on supply chain operations. He has leveraged his leadership, strategy, and technology innovation skills to enhance capabilities, reduce risk, and improve performance for companies such as Pfizer, Network Partners, and GS1. Tim holds certifications in RFID Technology from MIT and Bar Codes from GS1 and brings his vast experience in traceability, sustainability, innovation, strategy, and brand protection to New Era Partners and their clients.
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Tejas Bhatt

Traceability Advisor
Tejas is a true unicorn with interdisciplinary expertise in food safety, computer science, and systems engineering. He is passionate about addressing global issues like food security, safety, sustainability, and supply chains. Most recently, he led the innovation and technology for global supply chain compliance at Walmart, where he applied emerging technologies like blockchain, AI, and IoT to tackle large-scale food supply chain issues. Tajas co-led the traceability pilots conducted by the US FDA under FSMA Section 204.
OUR APPROACH

Viable Options
Crafted Just for You

Getting your arms around FSMA 204 in the context of your operations can be overwhelming. New Era Partners works with you to understand the impact the rule has on your business and helps you find the most viable paths to compliance.

Get Expert Guidance

Get guidance on FSMA 204 from traceability and compliance experts who know the rule.

Know the Impact

Understand the impact of Rule 204 on your internal operations and your supply chain.

Identify Gaps

Identify data collection and recording gaps and get a roadmap to fill the void.

Find the Best Path

Find the path to compliance that’s best for your organization.

Ensure Ongoing Compliance

Ensure ongoing compliance maintenance with tools to audit and evaluate internal facilities and suppliers.
CONNECT WITH NEW ERA PARTNERS

Request a Consultation

Request personalized consulting services to help you find the best path to FSMA 204 compliance.
1201 2nd Ave, Suite 915, Seattle, WA 98101
consulting@newerapartners.com
(206) 384-4679
OUR MISSION AND EXPERTISE

About
New Era Partners

We help organizations achieve and maintain compliance.

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New Era Partners is a subsidiary of iFoodDS providing objective, technology-neutral advice. We help grocers, foodservice operators, processors, distributors, and packer-shippers navigate the complexities of FSMA Rule 204. Our deep knowledge of the rule and the intricacies of the supply chain uniquely positions us to advise enterprises on the regulatory and operational aspects of FSMA 204. Our consultants identify the best pathways to achieve and maintain compliance.

About FSMA 204

The FDA’s Food Traceability Rule (FSMA 204) was finalized November 2022 and will be enforced January 2026. The rule provides additional recordkeeping requirements for entities that manufacture, process, pack, or hold foods included on the Food Traceability List (FTL). If you need guidance and tips to help you read the rule, download our free guide.

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NEW ERA PARTNERSContact Us
We provide traceability consulting services tailored to your unique operations and supply chain.
CONNECT WITH NEW ERA PARTNERSFollow Us on Social
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NEW ERA PARTNERSContact Us
We provide traceability consulting services tailored to your unique operations and supply chain.
OUR LOCATIONSWhere to Find Us
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CONNECT WITH NEW ERA PARTNERSFollow Us on Social
Connect with us on LinkedIn, Twitter, or YouTube.

© 2024 New Era Partners. All rights reserved.

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© 2024 New Era Partners. All rights reserved.

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