TRUSTED GUIDANCE FROM INDUSTRY EXPERTS

Your Roadmap to
FSMA 204

Enforcement Date: January 20th, 2026
CUT THROUGH THE COMPLEXITY OF THE FOOD TRACEABILITY RULE

We Simplify Compliance with
Our Personalized Approach

New Era Partners enables you to cut through the complexity of the FDA’s Food Traceability Rule and understand the operational impact so you can focus on compliance. Who better to help you navigate the rule than former FDA traceability expert Andy Kennedy? Andy and his team of consultants guide you in finding a path to compliance that best suits your operations.

Traceability, Supply Chain, and Regulatory Consulting Services

Interactive, hands-on workshop that helps your traceability stakeholders understand options for implementing FSMA 204 requirements.
Personalized FSMA 204 guidance on a retainer basis.
Onsite briefing of your executive team to help them understand FSMA 204 and how it will affect your organization.
Proprietary evaluation to determine your FSMA 204 preparedness.
Post-implementation assurance that systems and processes continue to meet FSMA 204 requirements.
GET EXPERT GUIDANCE ON THE FOOD TRACEABILITY RULE

Work with
New Era Partners

We help organizations confidently meet the requirements outlined in the FDA’s Food Traceability Rule. Get a personalized approach that works with your unique operations.
TRACEABILITY AND COMPLIANCE EXPERTS

Meet
Our Consultants

Andy Kennedy
PRINCIPAL TRACEABILITY ADVISOR

Andy Kennedy

Andy Kennedy worked with the FDA on the New Era of Smarter Food Safety, with a focus on The Food Traceability Rule and Tech-Enabled Traceability. Now he helps food companies across the supply chain navigate FSMA Rule 204 and manage data across vast supplier networks.
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TRACEABILITY ADVISOR

Natalie Hunter

Natalie brings a wealth of experience in sustainable supply chain, traceability technology and business development. Most recently, she held a leadership role in innovation at The Marine Stewardship Council. Natalie works with our clients to leverage traceability technology to improve supply chain operations.
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TRACEABILITY ADVISOR

Erik Larsen

Erik is a veteran in the agriculture industry, having lead the IT Departments for companies like Naturipe Farms, L&M Companies, and, A. Duda & Sons. Erik is very familiar with the critical role the IT department plays in technology implementations, and maintains his IT leadership role at New Era Partners.
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FSMA 204 and Food Traceability Webinar for Grocery Retailers

May 21 | 11am PT/2pm ET

Join IFPA, Jeff Cree of RBS, and our own Andy Kennedy for this webinar to learn more about how grocery retailers can prepare to meet FSMA 204 requirements by the January 2026 enforcement date.

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FSMA 204 and Food Traceability Webinar for Grocery Retailers

June 26, 2024 | 11am PT/2pm ET

Hosted by Supermarket Perimeter.

Moderated by Liz Sertl of GS1, and our own Andy Kennedy will participate as a panelist.

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Webinar: Where are you in your FSMA 204 journey?

May 23, 2024 | 9am PT/12pm ET

Join IDDBA and our own Natalie Hunter for this informative webinar: Where are you in your FSMA 204 journey? “Do” and “Review” to ensure your organization’s compliance with FSMA 204 

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Want to receive insights from our renowned industry experts? Sign up for our newsletter to receive FSMA 204 compliance tips, traceability information and more.
GET INSIGHTS STRAIGHT FROM OUR CONSULTANTS

Subscribe to
Our Newsletter

Want to receive insights from our renowned industry experts? Sign up for our newsletter to receive FSMA 204 compliance tips, traceability information and more.
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WE HELP THE ENTIRE SUPPLY CHAIN NAVIGATE FSMA 204

Customers We Serve

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Grocery Retailers

We understand the complexity of grocery operations and the challenges of capturing last-mile traceability data.
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Foodservice Operators

We help enterprise foodservice brands manage data across vast supplier and distributor networks.
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Distributors

We’ll help you manage data capture for incoming and outgoing shipments and effectively communicate with your suppliers and customers.
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Processors

We help you align your supplier networks and optimize your processes so you can collect the right data on both raw and finished products.
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Packers/Shippers

Get help managing incoming product and outgoing shipments and ensure your suppliers send you the information you need.
NEW ERA PARTNERSContact Us
We provide traceability consulting services tailored to your unique operations and supply chain.
CONNECT WITH NEW ERA PARTNERSFollow Us on Social
Connect with us on LinkedIn, Twitter or YouTube.
NEW ERA PARTNERSContact Us
We provide traceability consulting services tailored to your unique operations and supply chain.
OUR LOCATIONSWhere to Find Us
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CONNECT WITH NEW ERA PARTNERSFollow Us on Social
Connect with us on LinkedIn, Twitter, or YouTube.

© 2024 New Era Partners. All rights reserved.

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© 2024 New Era Partners. All rights reserved.

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