TRUSTED GUIDANCE FROM INDUSTRY EXPERTS

Your Roadmap to
FSMA 204

Enforcement Date: January 20th, 2026
CUT THROUGH THE COMPLEXITY OF THE FOOD TRACEABILITY RULE

We Simplify Compliance with
Our Personalized Approach

New Era Partners enables you to cut through the complexity of the FDA’s Food Traceability Rule and understand the operational impact so you can focus on compliance. Who better to help you navigate the rule than former FDA traceability expert Andy Kennedy? Andy and his team of consultants guide you in finding a path to compliance that best suits your operations.

Traceability, Supply Chain, and Regulatory Consulting Services

Interactive, hands-on workshop that helps your traceability stakeholders understand options for implementing FSMA 204 requirements.
Personalized FSMA 204 guidance on a retainer basis.
Onsite briefing of your executive team to help them understand FSMA 204 and how it will affect your organization.
Proprietary evaluation to determine your FSMA 204 preparedness.
Post-implementation assurance that systems and processes continue to meet FSMA 204 requirements.
GET EXPERT GUIDANCE ON THE FOOD TRACEABILITY RULE

Work with
New Era Partners

We help organizations confidently meet the requirements outlined in the FDA’s Food Traceability Rule. Get a personalized approach that works with your unique operations.
TRACEABILITY AND COMPLIANCE EXPERTS

Meet
Our Consultants

Andy Kennedy
CHIEF TRACEABILITY OFFICER

Andy Kennedy

Andy Kennedy co-wrote FDA’s Food Traceability Rule (FSMA 204) during his time with FDA. Andy now helps food companies across the supply chain navigate FSMA Rule 204 and manage data across vast supplier networks.
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TRACEABILITY ADVISOR

Tejas Bhatt

Tejas comes to us with expertise in food safety, computer science, and systems engineering. Most recently, he led the innovation and technology for global supply chain compliance at Walmart and co-led the traceability pilots conducted by the FDA under FSMA Section 204.
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MANAGING DIRECTOR

Natalie Hunter

Natalie brings a wealth of experience in sustainable supply chain, traceability technology, and business development. Natalie now works with our clients to leverage traceability technology to improve supply chain operations.
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TRACEABILITY ADVISOR

Erik Larsen

Erik is a veteran in the agriculture industry, having lead the IT Departments for companies like Naturipe Farms, L&M Companies, and, A. Duda & Sons. Erik is very familiar with the critical role the IT department plays in technology implementations, and maintains his IT leadership role at New Era Partners.
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TRACEABILITY ADVISOR

Rick Buttner

Rick is an expert in driving dynamic data analytics and innovative solutions for the food supply chain, and brings his vast experience with traceability, food safety, and quality assurance to our clients.
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TRACEABILITY ADVISOR

Tim Marsh

Tim has leveraged his skills in technology innovation to enhance capabilities and reduce risk for companies such as Pfizer and GS1. Tim now brings his vast experience in traceability, innovation, and brand protection to our clients.
FEATURED CONTENT

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Want to receive insights from our renowned industry experts? Sign up for our newsletter to receive FSMA 204 compliance tips, traceability information and more.
GET INSIGHTS STRAIGHT FROM OUR CONSULTANTS

Subscribe to
Our Newsletter

Want to receive insights from our renowned industry experts? Sign up for our newsletter to receive FSMA 204 compliance tips, traceability information and more.
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WE HELP THE ENTIRE SUPPLY CHAIN NAVIGATE FSMA 204

Customers We Serve

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Grocery Retailers

We understand the complexity of grocery operations and the challenges of capturing last-mile traceability data.
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Foodservice Operators

We help enterprise foodservice brands manage data across vast supplier and distributor networks.
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Distributors

We’ll help you manage data capture for incoming and outgoing shipments and effectively communicate with your suppliers and customers.
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Processors

We help you align your supplier networks and optimize your processes so you can collect the right data on both raw and finished products.
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Packers/Shippers

Get help managing incoming product and outgoing shipments and ensure your suppliers send you the information you need.
NEW ERA PARTNERSContact Us
We provide traceability consulting services tailored to your unique operations and supply chain.
CONNECT WITH NEW ERA PARTNERSFollow Us on Social
Connect with us on LinkedIn, Twitter or YouTube.
NEW ERA PARTNERSContact Us
We provide traceability consulting services tailored to your unique operations and supply chain.
OUR LOCATIONSWhere to Find Us
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CONNECT WITH NEW ERA PARTNERSFollow Us on Social
Connect with us on LinkedIn, Twitter, or YouTube.

© 2024 New Era Partners. All rights reserved.

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© 2024 New Era Partners. All rights reserved.

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